Martin Park Nature Center is a popular local park in Oklahoma. The park itself has no branding with barely a web presence. This project was about establishing a visual identity with an additional channel for interacting with the community. The prime focus is parents of children framing the park as a wholesome activity outdoors the children will enjoy.
Alongside the landing page, Bumper ads that appear in between television shows and on youtube were made to spread awareness of the park. Each focuses on a different aspect of the park to appeal with the wildlife, the open space, and the environment.
The use of social media is another opportunity for the brand to engage and interact with fans of the park outside of visiting.